1，信貸，房屋，就業廣告必須勾選特殊分類，否則會在8.26之后被暫停。

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If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment or housing, you must choose the category that best describes your ads. These are special categories for which audience selection tools are limited to help protect people on Facebook from unlawful discrimination. Choosing the correct category for your campaign helps prevent unlawful discrimination and ensures you follow?Facebook's advertising policies. These special categories include, but are not limited to, credit, housing and employment ads.

”

注意，這項政策，目前只針對了美國。勾選了之后，廣告不能再選擇年齡性別等定位信息。

2，Facebook 刪掉了某些興趣，但是似乎影響不大，按照官方說法，刪掉的都是用的少的，過時的，目前我賬號被影響的比較小，確實有一些興趣被刪掉了，然..我直接選擇性無視了。

3，news feed內的視頻尺寸，?太高了的會被自動裁剪，最大不能超過4：5了，按照理解似乎是在1200-628這種長方形的和4：5之間的還是ok的。?這個影響也不大，之前很少做超過4：5尺寸的。

4，Instagram?Explore 廣告更新。

新的廣告位，看來上次被罰了60Y美金，現在缺錢趕緊開新廣告位了。

• 不作為獨立選項提供，必須至少使用InstagramFeed廣告版位。

• 僅在發布廣告時可以進行勾選。

• 對于自動展示位置，除非選中，否則廣告客戶的廣告不會顯示在探索廣告中。

• 目前為止，Facebook還未在探索版位中投放廣告。

  在接下來的幾個月里，Facebook會通過與少數廣告主（隨機的）進行測試來在探索版位中推廣廣告，然后再分階段進行推廣

About Ads in Instagram Explore

Explore is a discovery surface where Instagram sources content from across the platform based on a given person’s interest. People can access Explore by clicking the magnify glass icon on their Instagram home page. Advertisers can also use Explore as a surface to deliver their ads.

Benefits of Advertising in Instagram Explore

• Your ads will appear in the browsing experience.?Explore ads provide advertisers an opportunity to reach people who are looking for new ways to engage with their interests and who are primed for discovery.

• You can reuse your Feed ad creative.Advertisers can use existing Feed ad creative in Explore and leverage the same people based targeting. All major Instagram Feed formats are eligible for Explore delivery (with the exception of Dynamic ads, Collection ads and Placement Asset Customization). There are two places ads can deliver for Instagram Explore:

• Instagram Explore Feed

• Instagram Explore Video

• You can easily extend the reach of your campaign.?Ads that deliver in IG Feed can easily be extended to the Explore placement. Advertisers will be able to drive towards efficiency gains for their existing campaigns.

Details of Explore Ads

When someone clicks on a photo or video from Explore, they may begin to see ads in their browsing experience, similar to Instagram Feed. Ads will not be displayed in the Explore grid or in the topic channels. This placement will be available across all Facebook ad buying interfaces.

Your Ads in Explore will appear on Instagram in the same format as your ads in Instagram Feed:

Left: Ad in Instagram Explore Feed

Right: Ad in Instagram Explore Video

5，審核變嚴格了，至少在色情這個方向比前段時間更嚴格，尤其是在類似漫畫，小說，互動游戲這些方向大家都被打壓的比較嚴重。

另外對于賬戶串著投不同產品的，也查的更嚴格了。

好爽啊，這么快就水完了一篇。

關注公眾號，爭取每周發2次左右投放心得。