And whether SEOs too obsessed with Google search ranking updates.
以及SEO是否過于沉迷于Google搜索排名更新。
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At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more.
今年早些時候，在SMX West上，我請詹妮弗·史萊格（Jennifer Slegg）與我談談她非常熱衷的一個話題，即Google的搜索質量評分員指南。詹妮弗（Jennifer）從事SEO行業已有20多年了，她通過寫作，論壇主持，社交媒體參與，演講等等來幫助社區。
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When the quality raters guidelines began to leak out, even before it was a public document, Jennifer was breaking these 160-plus page PDF documents into something the industry can consume and use. Now she is one of the few who do a great job breaking down what has changed in the document when Google pushes out an update.
當質量評定人員指南開始泄漏之前，甚至在公開文件發布之前，Jennifer便將這160頁以上的PDF文件分解為行業可以使用和使用的文件。現在，她是少數出色完成Google推出更新時分解文檔中更改內容的工作之一。
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One thing in that document that she feels gets too much attention is the section on E-A-T. The document is a good overview of which types of web sites Google wants to see rank highly in search, but you should not focus on one individual thing. Don’t get too engrossed in a single section or single bullet point when reviewing these guidelines.
她覺得該文檔中引起過多關注的一件事是E-A-T部分。該文檔很好地概述了Google希望看到哪些類型的網站在搜索中排名很高，但是您不應該只關注一件事情。查看這些指南時，不要太著迷于單個部分或單個要點。
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always healthy to follow them too closely. Jennifer and I reminisced a bit about the early days of the community, when Google launched AdSense and much more. You can follow Jennifer @jenstar.???
我們還簡要介紹了Google算法的更新，以及密切關注它們并不總是健康的。我和詹妮弗（Jennifer）和我回想起了社區的早期，那時Google推出了AdSense等。您可以關注Jennifer @jenstar
來源：Barry Schwartz
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