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來源：ZenZanyFilms怡水文化傳播
ID：zen-zany
It's 2020 and you need to think like it's the future. When planning for spending your budget on media creation, you might want to think about?these top trends that marketers are predicting will go big?(or remain big) in 2020.
2020馬上到來，是不是該想想未來的計劃了。當你計劃媒體制作的預算時，你可能需要考慮下在2020年營銷人員預測的幾個主要趨勢將會爆發(fā)（至少也會保持居高不下的狀態(tài)）。
1. Influencer marketing will keep growing
影響者的營銷模式將持續(xù)增長
This trust in the opinions and recommendations of "others like me" is the?golden factor?in guiding consumer purchase and affinity.
However, an interesting development over the past year has been the rise of micro-influencers: who don't have gargantuan numbers but?still exert influence over a specific niche audience.
對于信任“和我一樣的人”的意見和建議是可以指導消費者購買和親和力的黃金因素。
When brands seek out influencers, it's super important to make sure that the target audience of your influencer matches your target consumer: that way,?a high quality audience of 10,000 is worth a lot more than an uninterested audience of 1 million.
2.?Brands that deliver valuable content to consumers will win
向消費者提供有價值的內容的品牌將獲勝
When consumers search for anything related to your field of interest, you need?to be present where the consumers are.
當消費者搜索任何與你相關感興趣的領域時，那么你需要在消費者所在的地方。
You need?to deliver valuable content to consumers?at their point of relevance: so for example, if you simply show a paid ad when someones does a google search,?you will most likely be ignored.
That's too hard-hitting and no one likes watching commercials unless they're for the Super Bowl.
Delivering awesome content means?successfully leading the consumer through your sales funnel?to the bright light at the end that's your product.
The "Will it Blend?" series is a great example of content creation by a brand called Blendtec
瘋狂系列視頻"Will it Blend?"是由一個Blendtec品牌創(chuàng)作的成功經(jīng)典案例
3. Gotta Go Live!
需要直播！
Emarketer predicted that?consumers will spend an average of?92 minutes a day watching video content?in 2020.?And what are they watching during that time? Of course, among news, celebrity gossip and perhaps questionable content, there's a new contender vying for consumer's attention: livestreams!
This is our team livestreaming from the Global Sources trade show earlier this year
這是我們的團隊今年10月為全球資源貿易展上制作的直播視頻系列
感覺更真實，更可信，更實在。對于消費者來說，所以這些都是能讓消費者能與你的品牌聯(lián)系在一起的好品質！
4.?Videos will target specific audiences
視頻面向具有針對性的觀眾
在每個社交媒體平臺上向細分市場傳達特定信息的視頻：這就是2020年的發(fā)展趨勢。
到2020年，品牌將為其目標受眾的不同細分市場制作不同類型的視頻。因為這樣可以讓觀眾感覺到特別，然后品牌可以與觀眾建立更深層次的聯(lián)系。
5.?Length matters!
長短的重要性！
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Sources:
https://www.chiefmarketer.com/7-digital-marketing-trends-to-consider-for-2020/?
https://www.socialreport.com/insights/article/360000663006-7-Digital-Marketing-Trends-That-Will-Own-2019
https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#7184840c13d5?
https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/
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