對于絕大多數外貿業務員來說，領英(LinkedIn)都是一個非常重要且有效的客戶開發渠道。在前一段時間的推送里，我們共同分享學習了隨著領英(LinkedIn)在國內的一系列調整變化后：
1.在國內有效使用領英開發客戶的關鍵點！
2.在國內注冊領英賬號的兩種方法和步驟！
同時也再次闡述了想要安全高效的建立系統化領英(LinkedIn)開發客戶體系，并有效的獲得客戶詢盤和訂單的實際轉化，牢記：
做好兩項基礎：
那么既然領英(LinkedIn)開發客戶是一個長期積累的過程，想在領英(LinkedIn)獲得穩定的詢盤和訂單，必不可少的一項工作就是需要不斷添加領英(LinkedIn)好友，積累增加潛在客戶數量。但是在添加領英(LinkedIn)好友的過程中，很多人又會面臨著邀請通過率低的難題，如何才能直觀的提高領英(LinkedIn)添加好友的通過率呢？在發送領英(LinkedIn)添加好友邀請時，我們需要一段能說服客戶愿意通過的自定義邀請消息，它可以迅速讓你的添加好友通過率得到幾倍甚至是幾十倍的增長。
今天就分享15個在領英(LinkedIn)添加好友實戰中，已經充分證明過的邀請消息話術模版。
“Daisy from XXX公司名.It is nice to meet you on Linkedin. I admire you unique career experience. Please give me the opportunity to connect with you and I learn more from you.
話術模板二：
“Linkedin showed me your profile which reminded me a lot of the great experience I had working with you on xxx project.How are you doing at XXX(目前的公司名）？I hope everything is great and oneday we can continue to support each other in the coming future if possible.
話術模板三：
“growing my network with [your industry] leaders.At our home base here in [your city], we’ve found incredible creative and profitable opportunities in [your industry niche].I’d love to connect and share our learnings!?
話術模板四：
“I noticed you are a [your ndustry] leader and wanted to reach out.Always looking to connect with pioneers in the [your industry] space.Looking forward to learning from one another.?
話術模板五：
“Found you in the [linkedin group] group. As a forerunner in [your industry], I’m dedicated to flipping this industry on its head and exposing the lack of quality major products have.Let’s connect.?– [your name]針對批量添加已經加入的領英(LinkedIn)群組內的成員時使用
話術模板六：
“Your experience with <Prior Position> stood out to me when I came across your profile. I work for XXX and we’re looking for someone with your experience to test out <New Product>. Your experience gives you a unique perspective, and we could use your feedback.?If you’re interested, I’d love to hear from you!
話術模板七：
“Chloe here from China， it is really great to know you that ****share your? post on topic on Your writing was brilliant.?I would love to be your fans on linkedin.
“I came across your profile on LinkedIn and noticed that you have worked in home textile industry for many years and had quite a unique career.Please give me the opportunity to connect with you and learn more from you.
話術模板九：
“Came across your profile here on LinkedIn and would love to connect.I am a Bluetooth headset product expert, and l've spent 5 years in this field.Pls accept this invitation, maybe one day we can work together and make your business more profitable.
話術模板十：
“This is Sunny, CEO of 公司名字, I'd like to be your fan on Linkedin,I have over 20 years' experience in XXXX Industry, any questions, I'm happy to help.Hope I can be your friend here.Either way, keep up your awesome work on LinkedIn.
話術模板十一：
“
This?is?***,?I?am?very?glad?to?know?you?on?LinkedIn.?And?I?hope?to?be?connected?with?you?and?talk??more?about?**?(一定要是對方能感興趣的points)?in?further?days?together.
話術模板十二：
“LinkedIn showed me your profile multiple times now, so I checked what you do.I really like your work and as we are both in the creative industry – I thought I’ll reach out.?It’s always great to be connected with like-minded individuals, isn’t it?
話術模板十三：
“
Good?afternoon/morning/day.
This?is?**?from?China.?I?am?also?in?**?industry,?and?I?have?some?questions?need?your?help.?Could?you?pls?kindly?accept?my?invitation??Thanks?in?advance.
話術模板十四：
“I?saw your profile ("People Also Viewed") while viewing one of our mutual connections.Was hoping we could connect here on LinkedIn, too. I'll work hard to post valuable posts & articles.?And, I look forward to yours.Thanks for considering the connection request.
“Chloe here from China as &&&**** manager for morea than 10 years in this field. Love your style & Product design,That would be great to be your connection here .hopefully we can work together and make your business more profitable.?以上15個領英添加好友的邀請消息話術模板值得參考，結合自身情況和需求進行優化調整更佳。
在撰寫領英(LinkedIn)添加好友的邀請消息話術時，我們一定要明確你的目的是希望對方通過你的邀請，成為你的領英(LinkedIn)好友，語言上遵循真誠、簡潔、友好的表達原則。
很多人在這一步會犯思維上的錯誤，總用寫開發信的思維來寫領英(LinkedIn)添加好友的邀請消息話術，指望在這一步把自己介紹的很詳細，展現自己的公司產品優勢等等，這是一種很嚴重的錯誤。
設計好屬于自己的話術后，利用從2016年就深耕于領英(LinkedIn)的客戶開發工具領英助理(www.lingyingzhuli.com)來完成這項工作，主要原因有兩點：
1.利用領英助理發送添加好友的邀請消息時，在消息內容里可以設置插入“姓名變量”(插入姓名變量的具體方法：在設置消息內容時，鼠標的光標停留在想要顯示客戶姓名的位置，然后在上方選擇插入姓名變量就會插入到對應位置)。插入姓名變量后，你的消息發送給任何客戶，變量都會自動替代為對方的姓名稱呼，而不是一種通用的消息問候。客戶看到自己的名字，會更愿意查看你的消息內容，也會更愿意通過你的添加邀請。
2.利用領英助理發送添加好友的邀請消息時，提前在“消息模板”里添加多個不同風格內容的消息，例如將上述15個消息模板新增添加，之后在實際操作過程中全部勾選提交發送。那么在實際發送時，就會在這15個消息模板里隨機切換發送，從而避免了如果長時間發送相同內容的消息，會被領英(LinkedIn)判定為廣告騷擾的風險。
值得注意和提醒的是，因為領英助理是一個系統化的領英(LinkedIn)客戶開發工具，所以它還包含了解決領英搜索次數限制，解決領英添加好友限制，關鍵詞搜索客戶，批量添加領英好友，批量發送領英開發信，批量點贊評論領英動態，批量撤回未通過的添加好友邀請，歸類分組管理領英好友等一系列功能。所以在給領英(LinkedIn)好友批量發送開發信時，以上兩個技巧同樣應該記得運用。當你做好基礎設置，并利用領英助理去執行工作，你的領英(LinkedIn)好友數量會快速增長。每個新客戶通過你的添加好友邀請時，記得第一時間發送消息表示感謝，以下話術可以參考：
“1.Thank you for accepting my Connection Request.2.Thanks for accepting my invitation. I am delighted to connect with you.3.Thanks for connecting, it’s great to have you now in my network.4.Thank you for accepting my invitation to connect. I look forward to sharing insights and experiences on Linkedin.5.Thank you for adding me. I’m looking forward to getting to chat more about business.與此同時，一定一定一定要同步做好對領英(LinkedIn)好友進行有序的歸類分組管理工作，清晰的領英(LinkedIn)好友管理是為了后續的跟進營銷能保證質量和有針對性。
我一般會根據客戶類型、質量、職位、跟進情況等去進行標簽分組，然后在對不同分組里的客戶進行跟進營銷時，內容和節奏都不一樣。同時對有進一步回復溝通，獲取到更多信息資料的時候，還會借助列表上的“備注”進行更詳細的記錄。只做精準營銷，避免騷擾式營銷，整個開發客戶才會更加有效果。領英(LinkedIn)作為全球最大的職場社交平臺，它的價值非常值得我們認真經營。因為它不僅僅是獲得更多的潛在客戶，不僅僅是用來主動開發客戶，不僅僅是幫助維系客戶關系... ...更重要的是領英(LinkedIn)能讓你依托在這個全球最大的職場社交平臺上，建立一個專業優秀的個人形象展示，傳播一個富有魅力的個人品牌價值。所以無論是直接開發客戶，還是間接促進客戶信任，領英(LinkedIn)都有著非常重要的作用。
正如過去所說：“我去嘗試在領英(LinkedIn)開發客戶，最差的結果就是沒有直接效果，但至少能成為一個個人形象的展示頁，留下屬于自己的痕跡。而如果我不去嘗試，那我的客戶在領英(LinkedIn)上所能看到的和接觸到的，都是我的同行，一定沒有我。”
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