多年來，人們一直在談論電子郵件營銷將如何消亡。但它只會變得更強大！到今年年底，使用電子郵件的人數(shù)將超過 40 億。在這篇文章中，我創(chuàng)建了 21 個帶有模板的企業(yè)電子郵件示例，您可以通過滑動這些模板來幫助您立即啟動您的電子郵件營銷。

目錄

1. Lead magnet 促銷郵件

2. Lead magnet發(fā)送郵件

3. Lead magnet? 跟進郵件

4.? 產品發(fā)布郵件

5.? 推薦/評論請求郵件

6.? 折扣優(yōu)惠郵件

7.? 重新參與郵件

8.? 細分觸發(fā)郵件

9.? 實時通訊郵件

10.? 最新博文郵件

11.? 博文推廣郵件

12.? 客座博客外展郵件

13.? 聯(lián)盟合作郵件

14.? 博客邀請郵件

15.? 產品/服務推銷郵件

16.? 紅人外展郵件

17.? 電話邀請郵件

18.? 電話跟進郵件

19. 客戶合作跟進郵件

20.? 反饋請求郵件

21.? 活動邀請郵件

我還提供了一些經過驗證的技巧，用于編寫可以在帖子末尾打開、點擊和回復的電子郵件。

什么是Lead Magnet?

lead magnet是一種免費資源，可以吸引潛在客戶點擊您的利基市場。通過使用此免費內容，訪問者更有可能注冊您的電子郵件列表并最終成為付費客戶。這就是使lead magnet成為您的內容營銷策略中最重要的部分之一的原因。

lead magnet可以有多種形式，但它們通常具有以下特點：

1.促進您的業(yè)務（產生潛在客戶）

2.免運費（免費）

3.高感知價值（被認為有價值、有幫助或信息豐富）

1. Lead Magnet促銷郵件

您可以將lead magnet促銷電子郵件發(fā)送到現(xiàn)有訂閱者列表，以鼓勵他們注冊新的lead magnet。請記住，電子郵件簽名是為您的lead magnet獲取額外點擊的最佳位置之一。

Subject Line:?New [Lead magnet type]) [Lead magnet name]

Body:

Hi there [Name],I’m emailing you today to let you know we have created a new [lead magnet type] called [lead magnet name].

In this [lead magnet type], you’ll learn how to create [describe what your lead magnet covers in 2 to 3 sentences].

[Link]Click here to access the [lead magnet name] ?[Link]

If you know anybody else who’ll find this useful, please forward the email to them.

Let us know if you face any problems accessing the [lead magnet type] by replying to this email. We’ll get back to you ASAP and ensure you gain access to it immediately.

Thank you,

[Your signature]

這是我從 HubSpot 收到的lead magnet促銷電子郵件的一個很好的例子。

這封電子郵件以有說服力的主題行開頭，宣布他們的新電子書及其標題。接下來，他們以一個個性化的“Hi”開頭，其中包括我的名字，然后是一個介紹，他們談論這個問題以讓我更感興趣。之后，他們告訴我解決方案（電子書），最后讓我通過單擊按鈕來獲取它。

您是否注意到他們將“New Ebook”放在括號中以吸引更多關注？正如 Copy Hackers 的 Joanna Wiebe 所發(fā)現(xiàn)的，使用括號可以提高打開率。Joanna 測試了主題行“關于登錄頁面 + 電子郵件的啟動 Qs [Copyhackers]”和“關于登錄頁面 + 電子郵件的打開啟動 Qs”。前者主題行的打開率為 36.4%，后者為 32%。在這種情況下，“Copyhackers”品牌起到了幫助作用。要查看使用“新電子書”之類的內容是否有幫助，您需要進行自己的拆分測試。

2. Lead magnet 發(fā)送郵件

這是您在新用戶注冊您的lead magnet后立即發(fā)送的電子郵件。

Subject Line:?Here’s your free [lead magnet type]

Body:

Hi [Name],

I’m so glad you signed up for the [lead magnet name].

In this [lead magnet type], you’ll learn [describe what they will learn in the lead magnet].

[Link]Click Here to Gain Immediate access to [lead magnet name] ?[Link]

If you’re unable to access it, just reply to this email and let me know. I will sort it out for you ASAP.

And if you need help with [a service you offer related to the lead magnet], please check out this page [link to your services landing page].

I have helped several people with this. Here’s a link to a case study [link to a case study].

Thank you,

[Your signature]

3. Lead magnet 跟進郵件

如果此人沒有打開lead magnet遞送電子郵件，您應該發(fā)送此電子郵件。如果他們不單擊lead magnet鏈接，您也可以發(fā)送它。

注意：如果您的電子郵件服務提供商有此跟蹤選項，您只能包含此電子郵件。

Subject Line:?Here is your free [lead magnet type]

Body:

Hi [Name]

I noticed that you didn’t download the [lead magnet type] I sent, so I’m sending it again.

[Link]Click Here to check out the [lead magnet name] ==>[Link]

Thank you,

[Your signature]

這是我從 Frank Kern 那里收到的一封lead magnet后續(xù)電子郵件的示例。如您所見，他不僅在跟蹤我的電子郵件活動，還跟蹤電子郵件引導我訪問視頻上的活動。

他發(fā)現(xiàn)我沒有看完整個視頻。因此，他跟進了一封電子郵件，要求我再次查看免費的大師班。

4. 產品發(fā)布郵件

當你想推廣一個產品時，可以發(fā)送產品發(fā)布郵件

Subject Line:?It’s here! The [product name]

Body:

Hi [Name]

I hope you’re having a wonderful day!

I am emailing you today to let you know we have opened doors to our [product name].

It helps you [describe the problem and solution].

[Link]To learn more about what it does, click here…[Link]

Make sure you buy it before [mention either a time frame or number of sales].

Here is a testimonial from a recent customer [add a review from a customer].

If you have any questions about the product, please respond to this email or use the live chat on the product page. Our staff is waiting to respond to you.

Thank you,

[Your signature]

5. 推薦/評論請求郵件

您應該在客戶購買產品幾天后發(fā)送推薦/評論請求電子郵件。

Subject Line:?Could you please do us a small favor?

Body:

Hi [Name]

I hope you are enjoying your recent purchase of [name of the product].

If you found it useful, we would like you to help us and others who would like to buy it too.

So, could you please visit this page [insert link] and leave a review? It should take you less than three minutes.

We really appreciate your help.

Thank you,

[Your signature]

僅在您的網站和允許您要求評論的第三方網站上要求評論，因為有些網站（如 Yelp）不允許您要求評論。如果可能，請將您的電子郵件自動化軟件設置為在產品交付后幾天發(fā)送電子郵件（如果您正在經營電子商務商店）。這將鼓勵他們在試用產品后留下評論。

這是我從亞馬遜收到的評論請求電子郵件的一個很好的例子。他們確保在交付后幾天將其發(fā)送給我。

6. 折扣優(yōu)惠郵件

當您有折扣時，將此電子郵件發(fā)送到您的列表。

Subject Line:?A special discount is waiting for you inside

Body:

Hi [Name]

Thank you so much for being a customer of [your company name].

It’s because of people like you we have been able to be in business for such a long time. To thank you, we have created a discount coupon especially for you.

Use the code [unique code number] to get a discount of [add a discount percentage or amount] from any product in our store [insert link to your online shop].

But hurry! The offer is only available for the first [add number or time limit] people who make the purchase.

Thank you,

[Your signature]

7. 重新參與郵件

您發(fā)送此電子郵件以重新吸引已停止與您的電子郵件交互的訂閱者。發(fā)送它的最佳時間是在您刪除非活動訂閱者之前。

Subject Line:?Are you there?

Body:

Hi [Name]

I’m removing inactive subscribers. And I notice that you haven’t opened an email from me in the past [add number] months.

I understand if you don’t want any emails from me. No hard feelings :).

But if you want to continue receiving my emails, just click the below link to confirm, and I won’t delete you.

[Link]I still want emails from you ?[Link]

There’s no need to opt in again. You just need to click.

Thank you,

[Your signature]

8. 細分觸發(fā)郵件

當您想更好地了解您的電子郵件訂閱者時，您可以發(fā)送此電子郵件。

Subject Line:?I want to send you better content

Body:

Hi [Name]

I hope you find the tips I share useful.

I want to continue sending more free content to you. But I want to be certain that I am only sharing content you want. Could you please let me know what topics you prefer by clicking on one link below?

[Add text and link to topic number 1]

[Add text and link to topic number 2]

[Add text and link to topic number 3]

If you don’t find a topic you prefer, just reply to this email and let me know what topics you would like to read more content on.

Thank you,

[Your signature]

您可以在 Jenn Scalia 的這封電子郵件中看到這種細分級別的示例。

Jenn 是一位幫助企業(yè)家賺取更多收入的商業(yè)教練。因此，她發(fā)送了一封電子郵件，詢問人們目前的收入。現(xiàn)在她可以向他們發(fā)送更多相關內容。

這種細分水平將幫助 Jenn 保持較高的打開率和較低的取消訂閱率，同時努力增加銷售額和收入。下面 MailChimp 的調查結果說明了他們的客戶在實施細分列表后的一些性能變化。

9. 實時通訊郵件

您可以每 1 到 4 周發(fā)送一次時事通訊電子郵件。

Subject Line:?Here are some things you will find useful

Body:

Hi [Name]

Here’s a roundup of the latest content from our blog and from other places on the web

[Title of 1st article with an inserted link]

[1st article description]

[Title of 2nd article with an inserted link]

[2nd article description]

[Title of 3rd article with an inserted link]

[3rd article description]

Thank you,

[Your signature]

以下是 Ahrefs 的時事通訊電子郵件示例：

10. 最新博文郵件

您應該在發(fā)布博文后將此電子郵件發(fā)送到您的列表

Subject Line:?(New Post) [Post title]

Body:

Hi [Name]

I wanted to let you know I just published a new post on my blog that I am sure you’ll find useful.

In this post, you’ll learn [describe in 2 to 3 lines].

[Link]Click here to check it out ?[Link]

Please share it with your followers if you feel they will find it useful. Here’s a handy Tweet link [insert Twitter share link]. Click to share it now…

Thank you

[Your signature]

11. 博文推廣郵件

您可以使用博文推廣電子郵件與博主和紅人聯(lián)系。

Subject Line:?Could you please help me out?

Body:

Hi [Name],

I just read your post [add post title]. It’s both well written and useful. I especially like how you [describe a couple of details about the post].

I am emailing you today to let you know I have written the post [add title of the post + link].

I think you will find it useful, as it is relevant to your post on [add post name]. Could you take a quick peek at it and let me know what you think?

Enjoy!

[Your signature]

當您發(fā)送這封電子郵件時，請確保您所贊揚的帖子是最近的帖子，并在評論中提供了積極的反饋。此外，請確保它是由您發(fā)送電子郵件的人或至少由他們團隊中的某個人編寫的。您還會注意到我沒有包含共享或反向鏈接的請求。我這樣做是因為它很少起作用。相反，您最好在他們回復電子郵件并讓您知道他們對帖子的看法后再提。

12.客座博客外展郵件

當您訪問您想要貢獻的博客時，請使用此模板。但請確保在閱讀博客提供的指南后對其進行修改，因為有些人希望您提交草稿，而其他人則希望您提出主題。

Subject Line:?I would really like to write for your blog

Body:

Hi [Name]

I am a big fan of your blog. You share a lot of useful tips here. I especially like your post [add post title]. It’s both well written and useful.

I would like to contribute a unique post for your blog as well. I have read your guidelines and will follow them while writing the post. [Confirm page points of guidelines you’ll follow, like: This will be a long-form post that is 1,500+ words long with a lot of statistics and examples.]

Here are a few samples of my work…

[Add links to published posts in the same field]

If you’re interested, I would love to work with you on the topics and formats that best meet your needs for the blog. Would you prefer sample topics, a draft outline, or a complete post? [modify based on blog’s guidelines]

Thank you,

[Your signature]

這是我從想為我的博客做出貢獻的人那里收到的客座帖子的一個很好的例子……

如您所見，它從一些良好的個性化開始。發(fā)件人用我的名字稱呼我，并寫了一些關于她在我的博客上讀到的一些文章。然后，她提出了一些主題想法，并以她的工作樣本結束了電子郵件。

13. 聯(lián)盟合作郵件

使用此模板聯(lián)系潛在的聯(lián)盟附屬公司。

Subject Line:?Your readers will love this

Body:

Hi [Name]

I’m a big fan of your website. I like the products you review here. One of my favorites is the review for [product name].

We have a product like it called [product name] that we just launched, and we were wondering if you’d like to write a review about it.

Please let us know if you are, and we will send you a free sample.

Here’s a link [insert link] to our affiliate program. You earn [number or percent] commission for every sale you make.

We hope you’ll partner with us.

Please let me know if you have any questions or would like a demo. I’m here to help.

Thank you,

[Your signature]

這是我收到的附屬合作伙伴電子郵件的示例。它遵循與我上面分享的模式相似的模式。

發(fā)件人還包括有關他們擁有的用戶數(shù)量和他們在 Capterra 上的評分的詳細信息，有助于使產品看起來更可信。

14. 播客邀請郵件

您可以將其發(fā)送給您想邀請到您的播客的人。

Subject Line:?I just listened to your podcast

Body:

Hi [Name]

I recently discovered your work when I listened to the podcast [add podcast name]. You shared so many useful insights there.

I wanted to let you know I run a podcast too. It’s called [add name + link], and I was wondering if you’d like to come on the air.

The podcast has [mention number of subscribers, downloads, etc.]. Prominent people like [names] have already taken part.

Would you be interested? I will be happy to interview you at a date and time that is convenient for you.

Thank you,

[Your signature]

15. 產品/服務推銷郵件

將此電子郵件發(fā)送給潛在客戶和客戶。

Subject Line:?I like what you’re doing

Body:

Hi [Name]

I’m a big fan of your company. You seem to be doing well at [add a few compliments about the positives].

But I noticed one problem [write about the problem].

And I offer the perfect solution. My company [add name] helps businesses [your product and solutions].

After we work with you, you will [describe the transformation].

Here’s a recent case study [link case study] of how we helped one of our clients [write about the result].

If our services interest you, could you please respond to this email and let us know? We can set up a quick call to discuss more details.

Thank you,

[Your signature]

16. 紅人外展郵件

將此發(fā)送給您想與之合作的紅人。

Subject Line:?We want to partner with you

Body:

Hi [Name]

I have been following you on [social network name] for a long while now. You share a lot of [content], and have built up a loyal following.

I also noticed that you share a lot of useful products.

So, I am reaching out to let you know I have the next product for you to promote. It’s called [add name + link to product]. It helps [describe the product].

I am sure you and your followers will like it. You can use it to [describe the uses].

Please let me know if you would like to promote it. We’ll send you a sample of the product. We can also help you create the content, and we’ll pay you for your time.

Thank you,

[Your signature]

17. 電話邀請郵件

將此發(fā)送給注冊免費咨詢的人。

Subject Line:?About your free consultation with [your name]

Body:

Hi [Name]

Thank you for signing up for the free consultation. I am looking forward to speaking with you.

Could you please click this link [insert a link to your scheduling software] and schedule a time and date for our call?

If you have any questions about the call, just reply to this email. I will get back to you ASAP.

Thank you,

[Your signature]

這是來自營銷漏斗自動化的 Todd Brown 的輔導電話邀請的一個很好的例子。.

它與上述模板不同，因為它指向訂閱者列表。

18. 電話跟進郵件

您可以在通話后發(fā)送此電子郵件。

Subject Line:?Following up on our call

Body:

Hi [Name]

Thank you for attending the call. It was really nice to learn about you and your business.

During the call, we discussed…

[Summarize the details in a few bullet points]

I’ve attached my custom plan for your business to this email [attach it to the email].

Please go through it and let me know if you would be interested in working with me.

Thank you,

[Your signature]

19. 合作跟進郵件

客戶合作開始后，立即發(fā)送此電子郵件。

Subject Line:?Details for starting [Project name]

Body:

Hi [Name]

Thank you so much for choosing us. We’re looking forward to working with you.

I’m going to set up a plan for this project now. We like to use Trello and/or Asana [change to whichever tool you use] to manage our projects. Could you please let me know which one you prefer? We will set up a board for you there so you can monitor our progress.

I have also attached a document that details all the login details I need from you. Please add them there or share them with us through LastPass.

And if you have any questions, you can email me at?name@example.com?or call me at [add your number].

Thank you,

[Your signature]

20. 反饋請求郵件

Send this after the work is done.

Subject Line:?Help us to help serve you better

Body:

Hi [Name]

Hope you’ve been enjoying our services so far.

We want to continue offering the best service. Could you please take five minutes and fill up this feedback form for us [share link to form]?

Please be honest with your responses. If you didn’t like something, don’t be afraid to point it out. We take feedback very seriously and are ready to make changes to help serve you better.

Thank you,

[Your signature]

21. 活動邀請郵件

使用它來邀請客戶參加公司活動。

Subject Line:?We cordially invite you to [event name]

Body:

Hi [Name]

It is that time of the year again when we have our [name of the event].

It is a day where we [describe your event in about two lines].

You have become a valued part of our company, we would love it if you’re able to come, but we understand if you can’t.

Please click this invitation link [insert link] and RSVP yes or no.

Thank you,

[Your signature]

編寫獲得打開、點擊和響應的郵件的幾點注意事項：

您可以滑動上述模板，添加一些個性化設置并將它們通過電子郵件發(fā)送給人們。但是，如果您想要最好的結果，您應該從頭開始編寫自己的電子郵件。為了幫助您做到這一點，我在下面分享了我編寫商務電子郵件的重要技巧……

1. 寫一個邀請主題行

您的電子郵件主題行有一份工作。那就是讓最多的人打開它。所以，密切關注它并寫一個非常有說服力的主題行。不要在這里透露太多信息。只需透露足以引起興趣并獲得點擊。電子郵件的正文應負責其余部分。這是America’s Test Kitchen主題行的一個很好的例子。

看起來好像“Building Better Bowls”這三個詞的主題行非常含糊。但這就是重點。當主題行沒有足夠的詳細信息時，人們會單擊它以了解更多信息。當您看到上面的主題行時，您開始想知道他們在說什么？是器具還是盤子，如冰沙碗或佛碗？作為America’s Test Kitchen審查烹飪設備并分享食譜。

因此，您單擊主題行以找到答案。事實上，四個字的主題行獲得了最高點擊率。所以，讓你的主題行盡可能短。

2.保持你的主題行隨意和友好

一個技巧是不要將電子郵件主題行大寫，因為它會使您的電子郵件看起來過于正式。例如，當我看到下面弗蘭克·克恩 (Frank Kern) 的主題行時，我的蜘蛛俠意識上升了。我可以看到發(fā)件人正在非常努力地引起我的注意。我通常認為他們試圖向我推銷一些東西，而我卻失去了注意力。

您不希望您的收件人有同樣的感受。相反，您希望主題行感覺非正式。它需要看起來像朋友發(fā)送的。因為人們更有可能打開朋友的電子郵件。此外，將每個單詞大寫可能會使您的電子郵件進入垃圾郵件文件夾。

正如我們所提到的，在主題行中使用括號可以提高打開率。所以，用它們來突出最重要的一點。您還可以使用表情符號，因為它們也可以提高打開率。我從Stupid Simple SEO的 Mike Pearson 那里收到的帶有表情符號的精心編寫的電子郵件主題行的一個很好的例子。

您還可以看到，Mike 只將第一個字母大寫，并且只使用了四個單詞。這條線非常簡短。這應該會引起很多好奇心。

4.個性化電子郵件

電子郵件主題行的個性化可以將打開率提高 50%。

個性化的促銷電子郵件還可以產生六倍的交易率。因此，請確保為您的電子郵件添加大量個性化設置。這樣，我并不是說您只是在“Hi”之后將接收者的名字打到主題行中。

你需要做的遠不止這些。如果您要將其通過電子郵件發(fā)送到列表，我建議您為您的受眾創(chuàng)建一個角色。然后，您可以個性化該角色的電子郵件。

如果您將電子郵件發(fā)送給個人，您應該盡可能多地了解他們。您可以通過查看他們的博客、他們的 LinkedIn 個人資料、他們的推文等來做到這一點。然后，您可以編寫他們想要閱讀和互動的電子郵件。

4. 快速進入主題

用戶平均每天發(fā)送和接收超過 120 封商務電子郵件。他們想快速閱讀您的電子郵件并繼續(xù)前進。如果你花很多時間在沒完沒了的文字上磨磨蹭蹭，你就會失去他們的注意力。所以，要快速達到你想要的目的。這主要是冷啟動電子郵件所必需的。這是一個 Dean 伸出手用不到 50 個字分享一篇新博客文章的例子。

如果您通過時事通訊向熱情的聽眾發(fā)送電子郵件，您可以寫一封更長的電子郵件。這些人與你有關系。如果你寫的好文案，你應該能抓住他們的注意力。

5.校對和編輯它們

多次校對和編輯您的電子郵件，以確保它們完全沒有錯誤。您可以使用Grammarly 之類的工具來檢查錯誤。使用 Grammarly 編輯文章后，您可以使用Hemingway對其進行編輯。

Hemingway將幫助您簡化文本。確保您密切關注您的文本，使其在 4-6 年級的水平上閱讀。如前所述，人們一天會收到很多電子郵件。因此，他們會想要瀏覽您的電子郵件。通過使您的電子郵件副本盡可能簡單，使他們成為可能。我使用Hemingway來簡化我上面分享的所有模板的可讀性。

現(xiàn)在使用企業(yè)電子郵件模板或從頭開始制作您自己的模板

你現(xiàn)在有兩個選擇：

A.滑動我上面分享的模板。

B.使用我的提示并從頭開始創(chuàng)建自己的提示。

您選擇的應該取決于您當前的狀態(tài)。如果您有時間，我建議您從頭開始寫一封新電子郵件。你應該能夠在一兩個小時內生產出一個。但如果您趕時間，您可以暫時使用這些模板，稍后再創(chuàng)建自己的模板。

翻譯作品， 原作者：Mitt Ray