2025年海外營(yíng)銷(xiāo)日歷大全 | 含創(chuàng)意案例

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快到12月，又要開(kāi)始做新一年的規(guī)劃了。

提前規(guī)劃社媒日歷可能對(duì)一些小伙伴來(lái)說(shuō)是一件不容易的事情，但本文會(huì)先幫你搞定全年的重點(diǎn)營(yíng)銷(xiāo)日歷。剩下的大家根據(jù)自己公司實(shí)際情況再補(bǔ)充一些重要日子和營(yíng)銷(xiāo)主題進(jìn)去。

我們先來(lái)談?wù)劄槭裁磧?nèi)容日歷至關(guān)重要：

使規(guī)劃更具戰(zhàn)略性
確保你抓住每個(gè)機(jī)會(huì)吸引受眾，不會(huì)錯(cuò)過(guò)重要日期
它能幫助你保持一致的發(fā)布時(shí)間
防止最后一刻才緊急準(zhǔn)備內(nèi)容
更好的資源分配
幫助追蹤季節(jié)性趨勢(shì)

一

January

January 01: New Year’s Day
January 04: World Braille Day& National Trivia Day
January 05: Golden Globe Awards
January 11: National Human Trafficking Awareness Day
January 14:?National Dress Up Your Pet Day
January 20: Martin Luther King Jr. Day(US)
January?19: National Popcorn Day
January?21: National Hugging Day
January?23: National Pie Day
January?24: International Education Day
January?24: National Compliment Day
January?28: National Data Privacy Day
January?28:?Global Community Engagement Day
January 29:?National Puzzle Day
January 29:?Chinese New Year
January?31: National Hot Chocolate Day

案例：New Year’s Day

除了對(duì)新年的期待，我們還可以在社媒回顧過(guò)去一年的點(diǎn)滴，分享精彩時(shí)刻。回顧你品牌的成就、里程碑和經(jīng)驗(yàn)教訓(xùn)。

就像下面的品牌discoverneom那樣，無(wú)疑，這是個(gè)成功的內(nèi)容方向，該帖子吸引了297萬(wàn)的播放量，不少粉絲在下面評(píng)論Wow incredible.

圖片來(lái)源：discoverneom Instagram

二

February

February 02: Groundhog Day
February 02: Grammy Awards
February 04: World Cancer Day
February 09: Super Bowl Sunday
February 13: Galentine’s Day&Galentine’s Day
February 13: Internet Friends Day
February 13: World Radio Day
February 14: Valentine’s Day
February 17: Random Acts of Kindness Day
February 18: Drink Wine Day
February 20: National Love Your Pet Day
February 20: World Day of Social Justice
February 22: National Margarita Day
February 23:?World Understanding and Peace Day

案例：Valentine’s Day

Pandora品牌的“Little Acts of Love”營(yíng)銷(xiāo)活動(dòng)邀請(qǐng)用戶分享他們的個(gè)人愛(ài)情故事，使用標(biāo)簽 #PandoraLittleActsofLove。鼓勵(lì)用戶生成內(nèi)容，回想那些讓情侶關(guān)系變得特別的小事。

圖片來(lái)源：Pandora

Quip電動(dòng)牙刷則是在海報(bào)使用簡(jiǎn)潔而鮮明的紅色心形背景吸引注意力。

圖片來(lái)源：Quip

Cheerios 品牌通過(guò)以情人節(jié)為主題的限量產(chǎn)品，讓早餐成為充滿樂(lè)趣和浪漫的時(shí)刻。

以下是一些情人節(jié)標(biāo)題的靈感，希望對(duì)你有用：

The first best is falling in love. Second best is showing your love with ____________. [insert your product]
All you need is love. But don't let your other half get hungry this Valentine's Day. Book now!
What's a _________ [insert buyer persona] favorite thing about Valentine's Day? All the _________. [insert a word with double meaning]
A gift as __________ [insert adjective that describes product] as your love.
Treat yourself this Valentine's Day with our __________. [insert offer]

三

March

March 01: Zero Discrimination Day
March 02: National Read Across America Day
March 03: World Wildlife Day
March 07: National Cereal Day
March 07: National Day of Unplugging?
March??08: International Women’s Day
March 09: Daylight Savings Time
March?10: National Napping Day
March?14: World Sleep Day
March?14:?Pi Day
March?15: National Consumer Rights Day
March?17: St. Patrick’s Day
March?18:?Global Recycling Day
March 19: National Let’s Laugh Day
March 20: Start of Spring
March?20: International Day of Happiness
March?21: World Down Syndrome Day
March?21: World Poetry Day
March?22: World Water Day
March?23: National Puppy Day
March?23: World Meteorological Day
March?25: International Waffle Day
March?27: World Theatre Day
March?30: Doctors’ Day
March?30:?Mother’s Day (UK + Ireland)
March?31: International Transgender Day of Visibility

案例 St. Patrick’s Day

圖片來(lái)源：Instagram

四

April

April 01: April Fools’ Day
April 02: Autism Awareness Day
April 02: National Walking Day
April?03: National Burrito Day
April?04:?Walk to Work Day
April?05: Deep Dish Pizza Day
April?07: World Health Day
April?07: National Beer Day(US)
April?10: National Siblings Day
April?11: National Pet Day
April?12: National Grilled Cheese Day
April?12: International Day of Human Space Flight
April?15: Tax Day(USA)
April?15: World Art Day
April?17: National High Five Day
April?18:?Good Friday
April 20:?Easter Sunday
April 21:?Easter Monday
April?21: World Creativity and Innovation Day
April?22: Earth Day
April 23: World Book Day
April?28: National Superhero Day
April?29: International Dance Day

案例 April Fools’ Day

漢堡王經(jīng)常用愚人節(jié)來(lái)吸引觀眾。這家快餐連鎖店將經(jīng)典的漢堡Whopper變成了一款牙膏，并配以幽默的廣告，成為了一個(gè)不錯(cuò)的愚人節(jié)促銷(xiāo)創(chuàng)意。

圖片來(lái)源：Burger King

五

May

May?01:?Workers Day
May?04: Star Wars Day
May?04: World Laughter Day
May?05: Cinco De Mayo
May?06: National Nurses Day
May?06: National Teachers’ Day
May?11: Eat What You Want Day
May?11: Mother’s Day(US + Canada)
May 12: International Nurses Day
May?16: International Day of Light
May?16: Bike to Work Day
May?16: Endangered Species Day
May?18: International Museum Day
May 19: Plant Something Day
May?20: World Bee Day
May?20: National Rescue Dog Day
May?25: National Wine Day
May?28: National Burger Day
May?29: National Biscuits Day
May?31: World No Tobacco Day

案例:National Teachers’ Day

Thrive Market 通過(guò)贈(zèng)品表達(dá)了對(duì)老師的感謝。同時(shí)還提醒人們：全年為教師提供免費(fèi)會(huì)員資格。

圖片來(lái)源：Thrive Market?

六

June

June 01: Global Day of Parents
June?01: World Milk Day
June?03: National Egg Day
June 3: World Bicycle Day
June?04: National Cheese Day
June?05: Global Running Day
June?05: World Environment Day
June?07: National Chocolate Ice Cream Day
June?07: National Donut Day
June?08: National Best Friends Day
June?08: World Oceans Day
June?12: World Day Against Child Labor
June?14: Flag Day
June?14: World Blood Donor Day
June?15: Father’s Day
June?17: National Mascot Day
June?18: International Picnic Day
June?19: Juneteenth
June?20: Summer Solstice/?First Day of Summer
June?20: World Refugee Day
June?21: International Yoga Day
June?21: National Selfie Day
June?21: World Music Day
June?26: Day Against Drug Abuse
June?27: National Sunglasses Day
June?27: National Handshake Day
June?29: National Camera Day
June 30: Social Media Day

案例：Father’s Day

父親節(jié)是通過(guò)勵(lì)志名言來(lái)觸動(dòng)粉絲心靈的絕佳方式，比如歌手Michael Bublé說(shuō)的：

“父親身份是最美好的事情。你無(wú)法在它發(fā)生之前解釋它；就像在別人從未游泳之前告訴他們水的感覺(jué)。”

圖片來(lái)源：Instagram

七

July

July 01: Canada Day
July 01: International Joke Day
July 3: International Plastic Bag Free Day
July 04: Independence Day (US)
July 06: International Kissing Day
July 06: National Fried Chicken Day
July?07: World Chocolate Day
July?09: National Sugar Cookie Day
July?11: World Population Day
July?14: National Mac and Cheese Day
July?15: World Youth Skills Day
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July?16: World Snake Day
July?17: World Emoji Day
July 18: World Listening Day
July?20: National Moon Day
July?21: National Ice Cream Day
July?24: National Tequila Day
July?24: National Cousins Day
July?25: National Intern Day
July?28: Parents’ Day
July?29: National Lasagna Day
July?30: International Day of Friendship
July?30: National Cheesecake Day
July?31: National Avocado Day

案例：World Emoji Day

The Sleep Company通過(guò)展示購(gòu)買(mǎi)床墊前后的Emoji表情變化，直觀地傳達(dá)產(chǎn)品帶來(lái)的積極變化。

購(gòu)買(mǎi)前的表情顯得疲憊和不滿，而購(gòu)買(mǎi)后的表情則顯得愉快和滿足。雖然沒(méi)有直接的呼吁行動(dòng)（Call to Action），但通過(guò)展示購(gòu)買(mǎi)后的積極效果，間接鼓勵(lì)消費(fèi)者考慮購(gòu)買(mǎi)。

圖片來(lái)源：The Sleep Company

八

August

August 01: National Girlfriend Day
August?02: International Beer Day
August?03: National Sister’s Day
August?03: National Friendship Day
August?07: Purple Heart Day
August?08: International Cat Day
August?09: Book Lovers Day
August?10: National Lazy Day
August?15: National Relaxation Day
August?16: National Tell a Joke Day
August?17: National Non-Profit Day
August?19: National Aviation Day
August?19: World Photography Day
August?20: National Radio Day
August?21: World Senior Citizen’s Day
August?22: National Tooth Fairy Day
August?26: National Dog Day
August?26: Women’s Equality Day
August?30: National Beach Day

案例：National Lazy Day

你可以巧妙地將這個(gè)節(jié)日與自己的產(chǎn)品或服務(wù)結(jié)合起來(lái)來(lái)進(jìn)行推廣，特別是如果你的產(chǎn)品能夠幫助人們更輕松地完成工作，就像下圖DragDropr品牌在這里所做的那樣。

圖片來(lái)源：DragDropr

九

September

September 01: Labor Day
September 05: International Day of Charity
September 06: Read a Book Day
September?07: National Beer Lover’s Day
September?07: Grandparents’ Day
September?10: Suicide Prevention Day
September?11: Patriot Day
September?15: First Day of Hispanic Heritage Month
September?18: National Cheese Burger Day
September?21: International Day of Peace
September?22: Start of Fall/ First Day of Autumn
September?25: National Daughters Day
September?26: National Pancake Day
September?27: World Tourism Day
September?28: National Drink Beer Day
September?28: National Sons Day
September?29: World Heart Day
September?30: International Podcast Day

案例：First Day of Autumn

秋天有很多值得期待的事情，品牌可以利用這一天讓您的追隨者對(duì)即將到來(lái)的季節(jié)感到興奮。

您可以創(chuàng)建與秋季相關(guān)的內(nèi)容，向這個(gè)美麗而溫馨的季節(jié)致敬。記得用暖色調(diào)裝飾您的帖子?，例如：

焦橙色
檸檬黃
深紅色

您可以社交媒體上分享#FirstDayOfFall的內(nèi)容。并吸引跟隨者互動(dòng)。以下這些不錯(cuò)的點(diǎn)子或許對(duì)你有用?

讓您的粉絲在評(píng)論區(qū)寫(xiě)下秋天的愿望
鼓勵(lì)他們分享#FirstDayOfFall有意義的相片(就像前幾天我們都在朋友圈分享秋天的第一杯奶茶一樣)
問(wèn)粉絲為什么喜歡秋天。這個(gè)簡(jiǎn)單的問(wèn)題可以讓您的更深入地了解他們的喜好

來(lái)自O(shè)PPO秋天的第一天，則是在一堆的樹(shù)葉下藏滿了該品牌的產(chǎn)品：手機(jī)，電子手表，耳機(jī)等，秋天的感覺(jué)十足。引導(dǎo)粉絲在樹(shù)葉下尋找藏著的寶藏，并說(shuō)出它們的名字，以此吸引粉絲互動(dòng)。

圖片來(lái)源：OPPO

十

October

October 01: International Coffee Day
October?01: World Vegetarian Day
October?02: International Day of Non-Violence
October?03: National Boyfriend Day
October?04: National Taco Day
October?04: World Animal Day
October?04: World Smile Day
October?05: World Teachers’ Day
October?06: National Coaches Day
October?07: National Inner Beauty Day
October?10: World Mental Health Day
October?11: National Coming Out Day
October 13: Thanksgiving (Canada)
October?14: Indigenous Peoples’ Day
October?14: National Dessert Day
October?16: World Food Day
October?16: National Boss Day
October?26: National Pumpkin Day
October 29: National Cat Day (US)
October?30: National Candy Corn Day
October?31: Halloween

案例：Halloween

為產(chǎn)品賦予萬(wàn)圣節(jié)的特色，能讓顧客以全新的視角看待你的商品。此時(shí)，他們正沉浸在萬(wàn)圣節(jié)的氛圍中，這種聯(lián)想會(huì)重新點(diǎn)燃他們對(duì)你產(chǎn)品的興趣。

也許你覺(jué)得奇怪，但看到下面這款萬(wàn)圣節(jié)靈感的星巴克飲品照片，我就忍不住想去附近的星巴克點(diǎn)一杯冰 frappe coffee（當(dāng)然，最好不要有僵尸手啦）。

圖片來(lái)源：Starbucks

十一

November

November?01: World Vegan Day
November?03: National Sandwich Day
November?03: Daylight Savings Time Ends
November?10: Science Day for Peace and Development
November?11: Veterans Day
November?13: World Kindness Day
November?14: National Pickle Day
November?14: World Diabetes Day
November?15: America Recycles Day
November?16: National Fast Food Day
November?19: International Men’s Day
November?20: Trans Day of Remembrance
November?21: World Television Day
November?23: National Espresso Day
November?27: Thanksgiving Day
November?28: Black Friday

案例：Black Friday

案例：Thanksgiving

互動(dòng)猜謎游戲是一個(gè)有趣且引人入勝的感恩節(jié)社交媒體創(chuàng)意。

品牌可以設(shè)計(jì)文字謎題或圖像游戲，讓用戶尋找代表感恩理由的詞語(yǔ)或符號(hào)，比如家庭、健康或溫暖。

這種類(lèi)型的感恩節(jié)互動(dòng)帖子增添了趣味元素，使品牌成為他們節(jié)日享受的一部分。

圖片來(lái)源：21kschool

案例：Thanksgiving

還可以邀請(qǐng)粉絲分享他們珍貴的節(jié)日回憶。品牌可以引導(dǎo)用戶回想感恩節(jié)對(duì)他們的意義，無(wú)論是家庭傳統(tǒng)、最?lèi)?ài)的食譜，還是難忘的聚會(huì)。

這種方式可以營(yíng)造社區(qū)氛圍感，讓粉絲們能夠?yàn)g覽并回應(yīng)彼此的故事。通過(guò)激發(fā)個(gè)人互動(dòng)，品牌能夠加強(qiáng)與受眾的聯(lián)系，使他們的感恩節(jié)社交媒體帖子更加貼近人心和富有意義。

圖片來(lái)源：Starbucks

十二

December

December?01: Cyber Monday
December?02: International Day for Abolition of Slavery
December?03: Giving Tuesday
December?04: National Cookie Day
December?05: International Volunteer Day
December?07: Pearl Harbor Remembrance
December?15: Bill of Rights Day
December?17: National Maple Syrup Day
December?21: Start of Winter
December?21: Look on the Bright Side Day
December?22: National Short Person Day
December?24: Christmas Eve
December?25: Christmas Day
December 26 — Boxing Day
December?31: New Year’s Eve

案例：Christmas Day

bathandbodyworks品牌通過(guò)“12天圣誕節(jié)”，采用每日更新的方式。每天揭曉一個(gè)新的驚喜，無(wú)論是限時(shí)折扣還是獨(dú)家產(chǎn)品發(fā)布。這一策略能夠持續(xù)吸引觀眾的關(guān)注，讓他們迫不及待想要發(fā)現(xiàn)接下來(lái)的內(nèi)容。

圖片來(lái)源：bathandbodyworks

以上，如果文章對(duì)你有幫助, 點(diǎn)個(gè)贊, 點(diǎn)個(gè)在看吧！?記得先收藏哦。下周見(jiàn)！

End

個(gè)人簡(jiǎn)介

Hi 我是小熊，一個(gè)力求只分享干貨的品牌推廣小主管一枚。

關(guān)注我，海外營(yíng)銷(xiāo)干貨每月更新。(所有分享都是下班后業(yè)余時(shí)間總結(jié)和發(fā)布)

(VX: kimi20288交個(gè)朋友)。

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