7月起向廣告平臺(tái)收取“30%廣告稅”

已知消息：自2024年7月1日起，通過iOS設(shè)備充值購買Facebook和Instagram廣告的廣告主，都將被抽取30%費(fèi)用。也就是說，只要是在蘋果的手機(jī)或者移動(dòng)設(shè)備充值購買廣告，都被視為應(yīng)用內(nèi)購、必須被抽成。

目前確認(rèn)這個(gè)消息是真的了，但是實(shí)際上對(duì)我們這些國內(nèi)出海客戶，沒有影響。

因?yàn)椋?/span>蘋果只是針對(duì)在蘋果手機(jī)上充值購買廣告加收30%手續(xù)費(fèi)，而國內(nèi)出海客戶都是找一代開戶為主，或者在PC上實(shí)現(xiàn)綁卡等進(jìn)行廣告扣費(fèi)，不會(huì)去使用蘋果收集打開FB廣告系統(tǒng)去進(jìn)行充值。這個(gè)行為，應(yīng)該只有小散戶，比如在自己的fanpage發(fā)布post后出現(xiàn)的boost按鈕點(diǎn)擊后順著使用蘋果付費(fèi)的時(shí)候才可能出現(xiàn)。

不過針對(duì)蘋果稅的政策，Meta發(fā)布了一個(gè)公告：建議用戶使用PC版本做充值續(xù)費(fèi)以及操作廣告。

[玫瑰]重要產(chǎn)品更新[玫瑰]Hello 各位同學(xué)，有個(gè)關(guān)于帖文推廣比較重要的產(chǎn)品更新，大家注意一下哦*7月開始蘋果將對(duì)通過Facebook及Instagram iOS App 推廣的“Boosted Post”征收 30%服務(wù)費(fèi)*7月開始通過Facebook及Instagram iOS App 推廣Boosted Post的話蘋果也會(huì)征收30%的服務(wù)費(fèi)，且該費(fèi)用尚不含稅。

廣告主可通過以下方法合法規(guī)避手續(xù)費(fèi)：

1. 通過網(wǎng)頁版進(jìn)行推廣：從電腦或手機(jī)的mobile web登入www.instagram.com?or?www.facebook.com進(jìn)行推廣 （Help center:?https://help.instagram.com/898715828241123,?https://www.facebook.com/business/help/704141224249342)

2. 事先充值：事先用電腦版充值到賬戶，并在推廣帖文時(shí)通過余額付款 (Help center:?https://www.facebook.com/business/help/287134230502229)

3. 通過電腦版MBS或電腦版Ads Manager進(jìn)行推廣：從電腦版Meta Business Suite或Ads Manager設(shè)置帖文廣告 （建議做法）

【原文】Starting in July, we are starting to roll out an update required by Apple that will impact the way you boost content in the Instagram or Facebook iOS apps. You will start to be billed through the Apple App Store, and because of this, Apple will retain a 30% service fee on the total ad payment, before any taxes and local fees.This service fee is retained by Apple, not Meta. (鄭重說明，不怪我Meta，是Apple不要臉)

In order to avoid the Apple service fee and maximize your advertising dollars, there are multiple options you can take when boosting content going forward:

1. Boost from?www.instagram.com?or?www.facebook.com, which can be accessed on your desktop computer or your preferred mobile web browser. This is a similar experience to using the iOS apps and does not incur the additional Apple service fee.

2. Add money (prepaid funds) to your ad account from payment settings using a desktop computer. Once added, you can use this balance to boost posts from any surface, including the Facebook and Instagram iOS apps, without incurring the Apple service fee. For more information on prepaid funds please visit our Help Center article here.

3. You can also use Meta Business Suite or Ads Manager on desktop or the apps to Boost content without incurring the Apple service fee, and benefit from richer ads insights, cross-app tools and advanced audience targeting.While the payment method for boosting content in the Facebook and Instagram iOS apps are changing, we are committed to offering advertisers flexible and cost effective ways to maximize your ad dollars.

不過蘋果都把錢收到了廣告費(fèi)，接下來是不是還會(huì)有其他行為只要通過蘋果手機(jī)進(jìn)行付款之類都會(huì)被收費(fèi)？只是好像只要涉及到這個(gè)大家都可以明明白白告訴用戶去PC版本預(yù)先充值。

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