5種營銷思路，給旺季來點靈感！內含黑五營銷文案模版 | 橙干貨

利用好產品推薦

利用好獨家季節性產品和個性化推薦，對用戶進行分類，按照用戶畫像不斷地重復進行產品推薦，幫助用戶發現他們喜歡的產品，提高購買率。

Gift Guide

Our 2023 gift guide is here! Shop for everyone on your holiday list: {LINK}

Collection Drop

Our limited-edition holiday collection just dropped! Shop our NEW {PRODUCT/CATEGORY}—you're gonna love them: {LINK}

Personalized Recommendation

We swear by this—and we’re sure you will, too. Snag {PRODUCT} before it’s gone: {LINK}

個性化的體驗服務

黑五期間訪問網站的購物者比以往任何時候都多，考慮為用戶提供大規模的個性化體驗（包括但不限于問卷信息收集；定制化商品；一對一產品咨詢等），并通過觸發消息帶來更多收入。

賣家可以提前制定主要的促銷活動 - 邀請 VIP 先于其他人購物，并包括“最后幾個小時”提醒，以建立緊迫感并鼓勵落后者轉化。

Welcome

Welcome! Claim your exclusive Black Friday offer and enjoy {OFFER} TODAY ONLY ?Shop our best-sellers (including {PRODUCT}) before it's too late: {LINK}

Abandoned Cart

Psst, you left something behind! Take advantage of our ONCE-A-YEAR Black Friday sale and take {X% OFF} your cart before it's too late: {LINK}

Session Abandonment

Thanks for stopping by! Enjoy {OFFER} until {DATE}, and tap into some holiday cheer: {LINK}

培養VIP消費者

獎勵忠誠消費者者是提高投資回報率的好方法。賣家可以為忠誠消費者者提供 VIP 待遇，獨家獲得促銷和新產品。

Secret Sale

Shh... don't say a word!Enjoy exclusive savings TODAY ONLY during our secret holiday sale ??Start shopping: {LINK}

Loyalty Perk

It feels good being first ? As a VIP, you're getting early access to our new holiday collection. Shop the latest: {LINK}PS: You're earning loyalty points with every purchase. GO GO GO!

Customer Referral

We're excited to invite you to our referral program! When you refer a friend, you're giving them {$X} (and you'll get {$X}, too) ?Spread some cheer: {LINK}

利用線下店加深印象

令人難忘的實體店體驗往往是留住顧客的關鍵，與品牌進行面對面的交流可以幫助消費者更好地了解品牌和旗下的產品，建立長期的忠誠度。賣家可以考慮通過開設快閃店或線下同步進行節日布置和促銷活動的方式吸引顧客。

BOPIS Reminder

Skip the lines this holiday season! Order online and pick up in store, and use the time you save to sip a hot chocolate by the fire instead ? Shop now: {LINK}

Event Invitation

Hey {CITY}! Visit us in store for all of your last-minute holiday shopping. We've got everything you need for everyone on your list, from {PRODUCT} to {PRODUCT}.Plus, make your spirits bright and enjoy {PERK} and {PERK} while you shop ??Find your store: {LINK}

In-Store Promotion

LIMITED TIME! BOGO {X% OFF} {CATEGORY} when you shop in-store!Find your nearest location: {LINK}

每年的黑五都是一場品牌間的激烈較量，很多品牌為了取得先機會提前一個月就開始宣傳黑五大促活動，但對于預算有限的中小賣家而言，可以根據自己的預算和產品靈活調整投放的時間，既能保證有充足時間讓潛在受眾看到廣告，又能節省廣告成本。

四海在這里祝大家旺季大賣！如果有任何廣告投放的疑問都歡迎來找四海哦~