1. 業(yè)務(wù)說明到底要寫什么？

PayPal就是要通過業(yè)務(wù)說明，了解你的business是一個(gè)什么樣的狀態(tài)，以及創(chuàng)始人對(duì)待這個(gè)business的態(tài)度。

美國(guó)是一個(gè)誠(chéng)信社會(huì)。PayPal的原則也是通過創(chuàng)始人對(duì)business的態(tài)度以及業(yè)務(wù)規(guī)模，判斷你是否有欺詐PayPal及其用戶的可能性。

所以業(yè)務(wù)說明一定要寫明：

• 我的業(yè)務(wù)是什么。把我對(duì)業(yè)務(wù)的熟悉程度寫的越詳細(xì)越好。如果實(shí)在不熟悉，自己去百度或者知乎。（舉例：我是做飾品的，我會(huì)寫我們珠寶的設(shè)計(jì)理念，材質(zhì)如何挑選的，工藝是怎么樣的）

• 我的顧客是誰。這個(gè)廣告投手應(yīng)該都很清楚，做一個(gè)詳細(xì)的客戶素描，包括國(guó)家、年齡、興趣標(biāo)簽等。

• 我的辦公地點(diǎn)在哪里。

• 我的團(tuán)隊(duì)規(guī)模是多大。

• 我的庫(kù)存在哪里。

• 我的產(chǎn)品通過什么方式銷售。（FB、Google還是亞馬遜、Etsy等）

• 我的物流速度大概是怎么樣的

• 我未來6個(gè)月的業(yè)務(wù)規(guī)劃是什么。每個(gè)月的月銷多少，增長(zhǎng)大致是什么樣的。

• 我做這個(gè)網(wǎng)站的理念是什么。我的想要給這個(gè)世界impact什么，我想要給我的客戶提供怎么樣的產(chǎn)品和服務(wù)。（這點(diǎn)非常重要）
  

2. 什么樣的業(yè)務(wù)是PayPal喜歡的？

一個(gè)小作坊

一個(gè)對(duì)待business非常認(rèn)真的創(chuàng)始人

一個(gè)想要給世界提供獨(dú)一無二價(jià)值的產(chǎn)品的公司

這也是之前一個(gè)朋友和我如何去申訴GMC，我覺得非常好，拿來做PP的業(yè)務(wù)說明也非常適用。

首先，不要說自己的業(yè)務(wù)規(guī)模有多大。因?yàn)闊o論有多大，對(duì)于PP來說都是小business。就老老實(shí)實(shí)承認(rèn)自己是個(gè)小作坊，反而給PP的感覺是非常真誠(chéng)。

第二，一定要向PP說明自己的創(chuàng)業(yè)理念。美國(guó)整體文化是尊重每個(gè)個(gè)體，每個(gè)人都是獨(dú)一無二的。你要讓PP感覺到你是非常認(rèn)真的對(duì)待這個(gè)business，而且非常看重你的品牌。這樣PP會(huì)相信你不愿意辜負(fù)每個(gè)客服，更不要提欺詐。

第三，要讓PP有種感覺，世界少如果少了你的業(yè)務(wù)或者產(chǎn)品，全世界的用戶都有損失。要有這種自信，我提供的就是獨(dú)一無二的服務(wù)。這樣PP會(huì)覺得如果對(duì)你限制太嚴(yán)格，是他們的損失。

Dear?Risk Contral Team

Thanks for giving me a chance to?introduce?my business?in detail.?

I started my business in 2020-xx-xx. With the desire of bringing the best jewelry to?the?customers all?over the world,?I?find the best designers and jewelry suppliers to provide the best products with low price.?

My jewelry?is all made of brass, plated?with 18K gold or?platinum.?To make the jewelry?colour retention more stable and longer, we?use super-thick plating method, which means that the thinkness is?more than 0.05?micron?thickness, the same thickness of?luxury jewelry brand, such as Doir or?Channel.?

And?we inlaid all of our jewelry with AAA grade zircon by handmade, which really costs a lot of time and?human?resources to make one jewelry. At the same time?it means that?every jewelry of our brand is?unique.

?

With registered trademark?in US,?we?mainly sell?products to (年齡) women in US,?whose career?are?mainly xxx. They?wear our jewelry in their daily life. Our jewelry is simple but very?delicate, very?suitable for?office lady. And some collections are designed for?banquet,?match with? high-end?evening?dress. We hope that our jewelry?help?every?lady?look?her?best.

Our office is located in xxx (具體地址), which is our warehouse too.?Until 2021 Jan, our team grow to 12 persons, including advertising optimizers,?jewelry?designer team,?web?operaters,?photographer and?art designer,?supply chain manager,?and?logistics?manager.?Although we are a pretty small team, we are every effective, and can?serve over?100 thousandes?customers?every month.?

Our new customer know us maily from FB ads, and some from their friends' recommendation. We spend about xxx amont of ?advertising on FB to?promote our brand. And the feedback of our FB custmers is rating of 4.8, ranking the top of all of brands on FB. (此處最好有FB主頁評(píng)分的截圖，評(píng)分低沒有關(guān)系，可以P圖)??. It means that the?quality of?our product is very good, making our custmers?very satisfied.

We?ship all of our product from our warehouse in China.?We use?Yanwen to ship our parcel, the best logistics in China. Generally it takes about 10-14 working days to deliver the parcel.?But if?epidemic happens,?the shipping time may cost more.

In the future 6 months, we plan to sell?(預(yù)估售賣數(shù)量) products?every month.?And?spring is our?sale?season, our?sale may?be bigger than prediction.

Actually in the beginning,?I?just want to bring the best Chinese?jewelry design and?craft to the world.?There are a lot of?excellent designers in China, and a lot of?top-quality suppliers in China.?But few?Chinese brands really?appear the international stage. And?with the?time?I?spent in?my?business, I want to providenot only? a stage for?the?best Chinese designer and supplier,?but also a?jewelry box?helping?women in the world look the best. We find the best design, use the best material and craft,?and sell the low?price, nearly?1/10 price of the same level brand of?US. We hope every lady can?afford?at least one piece of jewelry?and enjoy her best time.

?此篇文章是有個(gè)讀者希望我寫的，拖了兩周終于寫完了。

之前提交給PP的業(yè)務(wù)說明找不到了，重新寫的。

如果大家有什么想看的文章，可以加我微信qing_tian_001，我有時(shí)間會(huì)寫的。