Q13：PayPal審查時的業務說明怎么寫？

1. 業務說明到底要寫什么？

PayPal就是要通過業務說明，了解你的business是一個什么樣的狀態，以及創始人對待這個business的態度。

美國是一個誠信社會。PayPal的原則也是通過創始人對business的態度以及業務規模，判斷你是否有欺詐PayPal及其用戶的可能性。

所以業務說明一定要寫明：

• 我的業務是什么。把我對業務的熟悉程度寫的越詳細越好。如果實在不熟悉，自己去百度或者知乎。（舉例：我是做飾品的，我會寫我們珠寶的設計理念，材質如何挑選的，工藝是怎么樣的）

• 我的顧客是誰。這個廣告投手應該都很清楚，做一個詳細的客戶素描，包括國家、年齡、興趣標簽等。

• 我的辦公地點在哪里。

• 我的團隊規模是多大。

• 我的庫存在哪里。

• 我的產品通過什么方式銷售。（FB、Google還是亞馬遜、Etsy等）

• 我的物流速度大概是怎么樣的

• 我未來6個月的業務規劃是什么。每個月的月銷多少，增長大致是什么樣的。

• 我做這個網站的理念是什么。我的想要給這個世界impact什么，我想要給我的客戶提供怎么樣的產品和服務。（這點非常重要）
  

2. 什么樣的業務是PayPal喜歡的？

一個小作坊

一個對待business非常認真的創始人

一個想要給世界提供獨一無二價值的產品的公司

這也是之前一個朋友和我如何去申訴GMC，我覺得非常好，拿來做PP的業務說明也非常適用。

首先，不要說自己的業務規模有多大。因為無論有多大，對于PP來說都是小business。就老老實實承認自己是個小作坊，反而給PP的感覺是非常真誠。

第二，一定要向PP說明自己的創業理念。美國整體文化是尊重每個個體，每個人都是獨一無二的。你要讓PP感覺到你是非常認真的對待這個business，而且非常看重你的品牌。這樣PP會相信你不愿意辜負每個客服，更不要提欺詐。

第三，要讓PP有種感覺，世界少如果少了你的業務或者產品，全世界的用戶都有損失。要有這種自信，我提供的就是獨一無二的服務。這樣PP會覺得如果對你限制太嚴格，是他們的損失。

Dear?Risk Contral Team

Thanks for giving me a chance to?introduce?my business?in detail.?

I started my business in 2020-xx-xx. With the desire of bringing the best jewelry to?the?customers all?over the world,?I?find the best designers and jewelry suppliers to provide the best products with low price.?

My jewelry?is all made of brass, plated?with 18K gold or?platinum.?To make the jewelry?colour retention more stable and longer, we?use super-thick plating method, which means that the thinkness is?more than 0.05?micron?thickness, the same thickness of?luxury jewelry brand, such as Doir or?Channel.?

And?we inlaid all of our jewelry with AAA grade zircon by handmade, which really costs a lot of time and?human?resources to make one jewelry. At the same time?it means that?every jewelry of our brand is?unique.

?

With registered trademark?in US,?we?mainly sell?products to (年齡) women in US,?whose career?are?mainly xxx. They?wear our jewelry in their daily life. Our jewelry is simple but very?delicate, very?suitable for?office lady. And some collections are designed for?banquet,?match with? high-end?evening?dress. We hope that our jewelry?help?every?lady?look?her?best.

Our office is located in xxx (具體地址), which is our warehouse too.?Until 2021 Jan, our team grow to 12 persons, including advertising optimizers,?jewelry?designer team,?web?operaters,?photographer and?art designer,?supply chain manager,?and?logistics?manager.?Although we are a pretty small team, we are every effective, and can?serve over?100 thousandes?customers?every month.?

Our new customer know us maily from FB ads, and some from their friends' recommendation. We spend about xxx amont of ?advertising on FB to?promote our brand. And the feedback of our FB custmers is rating of 4.8, ranking the top of all of brands on FB. (此處最好有FB主頁評分的截圖，評分低沒有關系，可以P圖)??. It means that the?quality of?our product is very good, making our custmers?very satisfied.

We?ship all of our product from our warehouse in China.?We use?Yanwen to ship our parcel, the best logistics in China. Generally it takes about 10-14 working days to deliver the parcel.?But if?epidemic happens,?the shipping time may cost more.

In the future 6 months, we plan to sell?(預估售賣數量) products?every month.?And?spring is our?sale?season, our?sale may?be bigger than prediction.

Actually in the beginning,?I?just want to bring the best Chinese?jewelry design and?craft to the world.?There are a lot of?excellent designers in China, and a lot of?top-quality suppliers in China.?But few?Chinese brands really?appear the international stage. And?with the?time?I?spent in?my?business, I want to providenot only? a stage for?the?best Chinese designer and supplier,?but also a?jewelry box?helping?women in the world look the best. We find the best design, use the best material and craft,?and sell the low?price, nearly?1/10 price of the same level brand of?US. We hope every lady can?afford?at least one piece of jewelry?and enjoy her best time.

?此篇文章是有個讀者希望我寫的，拖了兩周終于寫完了。

之前提交給PP的業務說明找不到了，重新寫的。

如果大家有什么想看的文章，可以加我微信qing_tian_001，我有時間會寫的。