Google Ads Search Terms Report To Hide Some Searches

Google Ads is posting a notice in the Google Ads console telling advertisers that it has updated the search terms report to only include search terms that were searched by a significant number of users. Essentially, you won't be able to use this report to see all your search terms going forward. Google Ads在Google Ads控制臺(tái)中發(fā)布了一條通知，告知廣告客戶它已更新了搜索詞報(bào)告，僅包括大量用戶搜索的搜索詞。本質(zhì)上，您將無(wú)法使用此報(bào)告查看以后的所有搜索字詞。

Here is a screen shot of this notice:

The learn more button goes here and there was one line added that reads "Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report."?“了解詳情”按鈕在此處，并且添加了一行，寫(xiě)著“從2020年9月開(kāi)始，搜索字詞報(bào)告僅包含大量用戶搜索的字詞，即使某個(gè)字詞獲得了點(diǎn)擊。您現(xiàn)在可能會(huì)在其中看到更少的字詞 您的報(bào)告。”

PPCRachel was one of the first to post about this on Twitter saying "So we will be potentially paying for search terms that are irrelevant but won’t be privy to the keywords we need to add as negatives?" And @grovention wrote "It will be harder to optimize ad spends now, as from September it will show search terms only with a significant number of searches. We expect better from you Google." PPCRachel是第一個(gè)在Twitter上發(fā)布此內(nèi)容的人之一，他說(shuō)：“因此，我們可能會(huì)為無(wú)關(guān)的搜索詞付費(fèi)，但不會(huì)對(duì)我們需要添加為否定詞的關(guān)鍵字有所了解？” @grovention寫(xiě)道：“現(xiàn)在，優(yōu)化廣告支出將變得更加困難，因?yàn)閺?月開(kāi)始，它將僅顯示大量搜索字詞。我們希望Google會(huì)提供更好的廣告。”

Here is more:

I have not see any other announcement about this from Google. 我還沒(méi)有收到Google的其他任何公告。

I should also note that I believe Google Search Console reporting does this too. 我還應(yīng)注意，我相信Google Search Console報(bào)告也可以做到這一點(diǎn)。

Forum discussion at Twitter.

Update: Google sent a statement to Search Engine Land on this:?更新：Google就此向Search Engine Land發(fā)送了一條聲明：

"In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We're continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions," a Google spokesperson told Search Engine Land Wednesday. “為了維護(hù)我們的隱私標(biāo)準(zhǔn)并加強(qiáng)對(duì)用戶數(shù)據(jù)的保護(hù)，我們對(duì)“搜索字詞”報(bào)告進(jìn)行了更改，僅包含大量用戶搜索的字詞。我們將繼續(xù)以新的有效方式進(jìn)行投資 共享能使廣告商做出關(guān)鍵業(yè)務(wù)決策的見(jiàn)解，” Google發(fā)言人周三對(duì)Search Engine Land說(shuō)道。

by?Barry Schwartz