我們可以通過如下4個問題來獲取我們Google Ads針對的受眾畫像:

      1.?Offer?Solution

      Directions:?Identify?the?big?solution?or?problem?your?offer?solves?for?customers.

      Product:?What?does?the?product?do?for?customers?and?what?problems?does?it?solve?

      Service:?What?is?the?biggest?result?you?can?help?people?achieve?

      Solution?Formula:?This?Offer?Does?_____?So?You?Can?______.

      了解自己為客戶解決什么問題,或者提供什么服務,可以找一個競爭對手的url,然后丟給Bing?Chat:

      Regarding?this?website:https://www.XXXXXX.com/ Identify?the?big?solution?or?problem?it?offer?solves?for?customers

      然后你就可以獲取答案了。

      2.?5?Words

      Directions:?If?you?had?less?than?5?words?to?describe?your?ideal?prospect.?This?can?be?a?profession/job?title,?place?in?life,?or?the?name?of?a?social?group.?How?would?the?ideal?customer?identify?themselves??in?the?context?of?your?niche/industry?

      當你通過BING獲取了第一個問題的答案時,你可以整理答案然后把第二問題丟給BING:

      XXXX?is?a?company thatprovides?a?xxxxxx?for?the?building?of?xxxxx?to?help?customer?profit?from?each?option. If?you?had?less?than?5?words?to?describe?your?ideal?prospect.?This?can?be?a?profession/job?title,?place?in?life,?or?the?name?of?a?social?group.?How?would?the?ideal?customer?identify?themselves?in?the?context?of?your?niche/industry?

      這樣你就可以獲取你的目標受眾

      3.?Demographic

      Directions:?When?looking?at?demographics,?use?Google?Analytics?or?Facebook?audience?insights?to?develop?a?basic?profile.?This?can?always?be?updated?as?new?data?comes?in.

      這一Part主要了解你受眾的Gener,Parental Status,Life Event,Age, Household Income.這些我會丟給Google的AI:https://bard.google.com/去解決,因為他們的數據來源于Google會更準確,這樣提問:

      Could?you?provide?me?Gender,?parntal?status,?life?event,?age,?household?income?for?below?audience: Business?Owner...

      4.?Psychographics?

      Directions:?Identify?common?“psycho-graphic”?commonalities?of?the?ideal?prospect?avatar.?What?are?their?desired?results??What?do?they?think?is?getting?in?the?way?of?their?success??Then?identify?the?primary?emotional?drivers?of?their?fears?and?aspirations.


      這個問題我會丟給ChatGPT4去回答,然后我就會獲得答案:

      Regarding?audience?XXXXX,Identify?common?“psycho-graphic”?commonalities?of?the?ideal?prospect?avatar.?What?are?their?desired?results??What?do?they?think?is?getting?in?the?way?of?their?success??Then?identify?the?primary?emotional?drivers?of?their?fears?and?aspirations.


      你會得到關于你目標受眾的如下信息:

      Desired?Results/Perceived?Obstacles/Emotional?Drivers/Aspirations




      點贊(4) 打賞

      評論列表 共有 0 條評論

      暫無評論

      服務號

      訂閱號

      備注【拉群】

      商務洽談

      微信聯系站長

      發表
      評論
      立即
      投稿
      返回
      頂部