Business email的開頭都需要一個greeting或是問候，最常見的用法是Dear接收信人的名字，以下是一些例子：

Dear?John,
Dear?Mr.?John?Smith,
Dear?Mr.?Smith,

加上稱謂的用法比較正式，寄信給長輩或客戶比較常用的到，如果是寄給同事或是別的公司的合作伙伴直接寫名字( first name )就可以了。

再來提供給大家一個還蠻常見的用法，在你不確定收件人是誰的時候很好使用！公司收到這種信通常都會轉寄( forward )給相關的人員。

To whom it may concern,（敬啟者：）
Dear?Sir?or?Madam,

要記得這些greeting后面都需要加一個逗號( comma )然后空一行( empty line )才能開始信的內容！

02、Purpose?目的

在進入信件內文之前我們通常會先告知收信人這封信件的重點或目的。

I?am?writing?to?inquire?…
我寫這封信想詢問…
I?am?writing?in?reference?to?…
我寫這封信是關于…

在回覆信件的時候，可以這樣說：

Thank?you?for?reaching?out?to?us?regarding?…
感謝您主動聯絡我們…

這邊的in?reference?to還有regarding都是是「有關」或「關于」的意思，它們的用法和about很接近，差別是about比較不正式，是比較口語的用法。

口語：I'm talking about the meeting scheduled for next week.
正式：I am writing in reference to the meeting scheduled for next week.
正式：I am writing to you regarding the possibility of scheduling a meeting for next week.

大家有沒有注意到in reference to的用法跟regarding有一點點不同？通常in reference to用于「說明已經跟對方提過的事」，regarding的用法比較廣泛。

03、Content?內文

再來就是信件的內文了，先跟大家提醒一些小技巧，寫商業(yè)信件的時候內文要簡單明了( clear and concise )，相信大家每天也收到很多email，不想讀很冗長的信吧！

記得也要注意正式信件里我們不會把一個句子全部大寫，不過可以用粗體讓重點句子比較明顯。

錯誤用法：PLEASE REVIEW THE ATTACHED DOCUMENTS THOROUGHLY.
正確用法：Please review the attached documents thoroughly.

請仔細檢視附件。跟附件相關的用法：

I?have?attached?the?previously?mentioned?documents?for?your?review.
上述資料已于信末夾帶檔案內附上供您參考。
Please?see?the?attached?documents?for?a?quotation?of?the?requested?services.
請參閱附加檔案內之服務相關報價。

04、Closing?結尾

信件內文的最后一部分通常會感謝收信人或解釋下一步是什么。

If?you?have?any?further?questions?or?concerns,?please?don't?hesitate?to?contact?me.
若您有任何問題或疑慮，請不吝與我聯系。
Thank?you?for?your?time?and?consideration.
感謝您的寶貴時間。
I?look?forward?to?hearing?from?you.
我很期待能夠收到您的回覆。

05、結尾敬語與簽名檔(一個經常被遺忘的元素)

再來就是信件的結尾，會有sign?off和signature?block，sign off要注意只有第一個字需要大寫！下面提供一些最常看到的sign off：

Sincerely,
Yours?sincerely,
Respectfully,
Best?regards,

在北美其實比較少人會用Best regards，它并不能算很正式，所以大多數的人會用Sincerely，它是最正式和最安全的用法。

Sign off后面要接signature block，這個包括你的姓名( name )、職稱( title )、公司( company )、聯絡資訊( contact information )等。

Sincerely,
Alisha W
Sales?Representative,?Flooring?Company
+886-900-000-000

頁面如下：

06、完整business?email?范例

最后我們來看看完整的一個business email長什么樣：

Dear?Ms.?Jones,
Thank?you?for?reaching?out?to?us?regarding?price?quotations?for?hardwood?flooring.?Please?see?the?attached?document?for?a?preliminary?quotation.?These?quotes?will?vary?greatly?depending>
If?you?have?any?further?questions?or?concerns,?please?don't?hesitate?to?contact?me.?Please?let?me?know?if?you?decide?to?move?forward?with?the?assessment,?and?I?look?forward?to?hearing?from?you.
Sincerely,
John?Smith
Sales?Representative,?Flooring?Company
+886-900-000-000

#最后！大家寫完email 之后也不要忘記要檢查有沒有文法或拼法的錯誤！

復購率高的郵件模板

寫一封郵件來推動老客戶向我們下新的訂單，這封郵件的目標是為我們帶來新的客戶并增加銷售額。

首先，我們必須了解目標客戶的情況。我們可以很快從以前的客戶那里得到以下這些信息：

–?每年的收入或購買歷史

–?個人興趣或愛好

–?他們喜歡或不喜歡什么

你可以把這些信息融進郵件里，寫一封郵件來吸引客戶的注意力，鼓勵他們再次購買。

有時從客戶的個人興趣入手，優(yōu)于給他們發(fā)送廣告。比如，你知道他們喜歡星戰(zhàn)，你可以寫一封以星戰(zhàn)為主題的電子郵件。用這種方法可以創(chuàng)造出無窮的可能性。

如果你沒有以前客戶的信息，你可以嘗試通過提供免費的代金券或折扣來說服他們提供信息。

以下分享20個郵件模版，建議收藏。

02

Dear?all,

Today,?we?have?good?news?for?all?members.

We?have?reduced?the?price?of?our?new?model?of?laptop?from?200$?to?175$.?You?can?order?it?on?our?site?by?clicking?here?《?www.example.com?》.?With?this?new?laptop,?you?can?play?all?kinds?of?games?with?no?problem?and?use?it?for?work.

We?have?one?more?good?news.?We?have?a?new?promotion?going?on?from?November?to?December;?you?will?get?a?100$?gift?card?by?placing?an?order?of?over?650$.?In?the?next?paragraph,?I’ll?show?our?price?list.

New?laptop:

https://www.example.com/laptop

Price?list:?

https://www.example.com/price-list

We?also?provide?free?delivery?to?our?members,?so?there?is?no?need?to?consider?the?delivery?price.?Please?contact?us?for?more?information?by?clicking?here?

《?www.example.com?》?and?place?an?order?as?soon?as?possible!

Our?customer?service?is?available?for?you?24?hours?a?day,?7?days?a?week.?Please?click?here?《?www.example.com/help?》?to?contact?us?anytime,?and?we?will?get?back?to?you?within?12?hours?during?weekdays?and?32?hours?during?weekends?and?holidays.

If?you?have?any?questions?about?our?products?or?need?any?help,?please?feel?free?to?contact?us?by?clicking?here?《www.example.com/contactus/?》?and?we’ll?be?happy?to?help?you!

We?hope?all?our?members?can?benefit?from?this?and?enjoy?your?shopping?on?our?site!

Best?regards,

Manager?of?Marketing?Department

08

Dear?{!firstname_fix},

As?you?know,?we?have?been?working?together?for?a?few?years?now,?and?it?is?important?to?me?that?you?feel?satisfied?as?our?customer.?

I?hope?you?will?allow?me?the?opportunity?to?explain?why?I?need?your?help.?In?exchange,?I?will?make?sure?that?the?inconvenience?is?minimal.

When?sales?decline,?it’s?easy?for?me?to?see?the?data?and?say?that?our?customers?are?satisfied.?

I?don’t?even?have?to?consider?the?other?possible?reasons,?such?as?increasing?raw?materials?prices,?rising?labour?costs,?increasing?transportation?cost,?increasing?warehousing?cost?etc.?The?data?doesn’t?lie!

It?is?just?not?true?that?our?customers?are?satisfied.?If?our?customers?were?satisfied,?they?would?place?new?orders?to?us.?

When?sales?decline,?it’s?because?people?are?not?buying?from?me!?We?need?to?act?fast?and?reverse?the?trend?before?it?is?too?late.

How?can?you?help??It’s?simple,?really;?All?I?need?is?for?you?to?place?a?new?order?with?a?minimum?quantity?of?{!ORDER_QUANTITY}.

When?I?say?minimum?quantity,?let’s?just?say?that?it?should?be?at?least?{!MIN_ORDER_AMOUNT}?worth?of?products?purchased.?The?more?you?order,?the?better?it?will?be?for?both?of?us.

I?know?what?you?are?thinking,?“What?will?it?take?to?make?you?happy?”?If?you?place?a?new?order,?I?will?give?you?a?special?price?of?{!MIN_ORDER_PRICE},?and?if?your?order?is?more?than?{!MIN_ORDER_AMOUNT}?worth?of?products,?I?will?include?a?free?gift?to?make?your?day?even?better.

But?wait?–?there’s?more…?if?you?place?a?new?order?by?the?end?of?this?month,?I?will?include?another?free?gift?if?your?order?is?more?than?{!MIN_ORDER_AMOUNT}?worth?of?products.

I?am?trying?to?make?it?as?simple?as?possible?for?you,?and?I?assure?you?that?the?only?thing?we?need?from?you?is?a?confirmation?email.?You?don’t?even?have?to?call?us?or?email?our?sales?department.

You?might?be?wondering?why?I?am?taking?such?a?long?time?with?this?email,?and?you?deserve?an?answer.?Our?company?has?created?a?special?incentive?for?our?loyal?customers.?{!CUSTOMER_BONUS}

As?soon?as?we?reach?100?new?orders/month,?we?will?refund?your?last?month’s?purchase,?and?I?will?personally?thank?you?with?a?complimentary?dinner?for?two?at?{!CUSTOMER_RESTAURANT}.

Please?let?me?know?if?there?is?anything?else?I?can?help?you?with.

Best?regards,

12

PP?rattan?furniture

Hello,?Loyal?Customer,

We?are?happy?to?see?you?back?on?our?website?looking?for?more?PP?rattan?furniture!?You?are?obviously?a?discerning?shopper?who?knows?quality?when?they?see?it.?

We?appreciate?your?business?and?hope?you?will?continue?to?shop?with?us?for?all?of?your?PP?rattan?furniture?needs.

As?a?thank?you,?we?are?extending?a?10%?discount?to?your?next?purchase.?Simply?enter?the?code?LoyalCustomer10?at?checkout?and?the?discount?will?be?applied.

We?hope?to?see?you?back?soon!

Sincerely,

The?PP?Rattan?Furniture?Team

13

PP?rattan?furniture

Hi?(Name),

We?delivered?rattan?furniture?to?you?this?summer?and?hope?that?you?enjoyed?it!?

We’re?now?receiving?lots?of?orders?for?next?year’s?inventory,?so?we?wanted?to?give?you?the?opportunity?to?order?early.

Income?or?purchase?history:?__________________________

Personal?interests?or?hobbies:?__________________________

What?they?like?or?dislike:?__________________________

We’re?offering?a?special?discount?for?customers?who?place?their?orders?before?the?end?of?the?year,?so?don’t?hesitate?to?get?in?touch!?

We’ll?be?happy?to?answer?any?questions?you?have?and?help?you?get?your?order?placed.

Thanks,?and?we?look?forward?to?hearing?from?you?soon!

Sincerely,

(Your?name)

14

PP?rattan?furniture

Hi

If?you’re?like?most?of?our?customers,?you’re?always?looking?for?ways?to?improve?your?home.?

That’s?why?we’re?excited?to?offer?our?latest?collection?of?PP?rattan?furniture.

This?furniture?is?perfect?for?any?home,?whether?you’re?looking?to?update?your?patio?or?deck,?or?want?to?add?a?touch?of?luxury?to?your?indoor?living?space.

What’s?more,?our?rattan?furniture?is?built?to?last,?so?you?can?enjoy?it?for?years?to?come.

So?why?wait??Order?now?and?take?advantage?of?our?special?introductory?pricing.?Plus,?we?offer?free?shipping?on?all?orders?over?$500.

Don’t?miss?out?on?this?incredible?opportunity.?Order?now!

Thank?you?for?your?continued?support.

Regards,

(Your?name)

15

Lithium?battery

Hello?(Name),

Thank?you?for?your?continued?support?of?our?business.?We?appreciate?your?loyalty?and?are?excited?to?offer?new?products?that?we?think?you’ll?love.

Our?new?line?of?lithium?batteries?are?the?latest?in?technology?and?offer?superior?performance?to?any?other?battery?on?the?market.?We’re?confident?that?you’ll?be?impressed?with?the?results.

To?sweeten?the?deal,?we’re?offering?a?discount?for?all?new?orders?placed?within?the?next?month.?

We?hope?you?take?advantage?of?this?offer?and?continue?to?support?our?business.

Thank?you,

(Your?name)

16

Lithium?battery

Hello?(Name),

As?a?previous?customer,?we?wanted?to?let?you?know?that?we?have?released?a?new?and?improved?lithium?battery?for?home?solar?systems.?

This?new?battery?is?perfect?for?those?who?are?looking?to?increase?their?energy?efficiency?and?save?money?on?their?electric?bills.?

We?believe?that?this?new?product?will?be?of?great?interest?to?you?and?we?would?like?to?offer?you?a?special?discount?on?your?next?purchase.

To?take?advantage?of?this?offer,?simply?use?the?code?“NEWBATTERY”?when?placing?your?next?order?with?us.?

We?hope?that?you?will?take?advantage?of?this?great?offer?and?we?look?forward?to?doing?business?with?you?again?soon.

Thank?you?for?your?time,

17

Lithium?battery

Hello?(Name),

We?are?excited?to?let?you?know?that?we?have?a?new?release?of?lithium?batteries?for?solar?panel?battery?systems.?

This?is?a?great?opportunity?to?upgrade?your?system?and?improve?its?performance.

Here?are?some?of?the?benefits?of?our?new?lithium?batteries:

-Higher?energy?density,?meaning?more?power?in?a?smaller?package

-Lighter?weight,?making?it?easier?to?transport?and?install

-Longer?life?span,?meaning?you?won’t?have?to?replace?your?batteries?as?often

If?you?are?interested?in?upgrading?your?system,?we?would?be?happy?to?provide?you?with?a?quote.?Simply?reply?to?this?email?or?give?us?a?call?at?(PHONE?NUMBER).

Thank?you?for?your?time,

(YOUR?NAME)

18

Lithium?battery

Hello?(Customer’s?name),

We?are?excited?to?let?you?know?that?we?have?a?new?released?lithium?battery?for?RV?Solar?Panel?Battery?Systems.?

This?new?battery?is?much?improved?and?has?following?features:

–?The?capacity?is?100ah?which?is?10%?higher?than?similar?products?in?the?market;

–?It?has?a?longer?lifespan?with?more?than?2000?cycles;

–?The?built-in?BMS?system?protects?the?battery?against?overcharge,?overdischarge,?and?overload;

–?It?is?much?lighter?and?easier?to?carry?than?lead?acid?batteries.

We?are?sure?that?you?will?be?very?satisfied?with?this?new?battery?and?we?can?offer?you?a?competitive?price.?Please?feel?free?to?contact?us?if?you?have?any?questions.

Thank?you?for?your?time.

Sincerely,

(Your?name)

19

Faucets?

Hello?(Customer?Name),

As?a?valued?customer,?we?wanted?to?let?you?know?that?we?have?released?a?new?line?of?faucets?with?updated?styles.?

We?think?you’ll?love?the?new?selection,?and?we’re?confident?that?you’ll?find?the?perfect?fit?for?your?home.

Here?are?some?of?the?highlights?of?our?new?line:

–?Sleek,?modern?designs:?Our?new?faucets?have?a?clean,?contemporary?look?that?will?complement?any?décor.

–?A?variety?of?finishes?:?We?offer?a?wide?range?of?finishes,?from?classic?chrome?to?on-trend?brass.

–?High-quality?construction:?Our?faucets?are?built?to?last,?with?solid?brass?construction?and?ceramic?valves.

To?see?our?full?selection?of?new?faucets,?please?visit?our?website?or?showroom.?

Our?knowledgeable?staff?would?be?happy?to?help?you?find?the?perfect?faucet?for?your?home.

Thank?you?for?being?a?valued?customer,?and?we?look?forward?to?helping?you?update?your?home?with?our?new?line?of?faucets.

Sincerely,

(Your?name)

20

Tent?stove?

Hello,?Loyal?Customer,

We?have?some?great?news!?We’ve?just?released?new?styles?of?tent?stoves?that?we?think?you’ll?love.?Take?a?look?at?the?attached?image?to?get?a?taste?of?what’s?new.

Here?are?some?specific?details?about?these?new?products:

-They?come?in?a?variety?of?colors?to?match?any?tent:?green,?blue,?red,?and?more!

-We’ve?updated?the?design?to?be?more?compact?and?lightweight,?making?it?even?easier?to?take?on?your?next?camping?trip;

-We’ve?also?added?a?new?feature:?a?built-in?igniter?for?easy?lighting.

We?think?you’ll?love?these?new?styles?and?we?can’t?wait?to?get?them?in?your?hands.?

Place?an?order?today?and?be?one?of?the?first?to?receive?these?new?products!

Thank?you?for?your?continued?support.

配合精準的聯系人抓取功能，平均每發(fā)出的一封郵件的效果相當于以前發(fā)送文本開發(fā)信150封！

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同時可以查看發(fā)送出去郵件之后回執(zhí)，哪些客戶是打開過郵件以及未打開，方便二次跟進客戶，接收詢盤也只需要設置好你的郵箱地址，郵件發(fā)送出去顯示為自己的郵箱。

如果你對edm郵件營銷感興趣，請聯系后臺。

價格：1000元十萬封。按發(fā)信量收費，無時限。

好啦，今天就寫到這里，予人玫瑰，手留余香，彼此共勉，如果覺得內容有用，點個贊就好，我會在這里持續(xù)分享外貿干貨。