4吸引人的產品描述 舉個例子：店鋪在銷售一款耳機，描述為 High-quality stereo headphones that immerse you in the world of music 改進版v1：優點：增加詳情，有了細節；缺點：需要顧客自己去歸納分析整理。我們之前就講過了，要盡量的讓顧客少思考，直擊重點 This headphone features high-quality stereo technology that delivers clear, vibrant sound quality. Whether you're listening to music at home or working out at the gym, this headphone is the perfect choice for you.This headphone is made of comfortable and durable material and designed to be lightweight and portable.This headphone features noise-cancellation technology that allows you to enjoy pure music in various environments.By purchasing this headphone, you will gain access to high-quality sound experience and versatile additional features at an affordable price. 改進版v2: 優點：在v1的基礎上進行了歸納總結，將要點分類整理。缺點：重點仍然不夠突出 ?Features: This headphone features high-quality stereo technology that delivers clear, vibrant sound quality. ?Applications: Whether you're listening to music at home or working out at the gym, this headphone is the perfect choice for you. ?Materials and Design: This headphone is made of comfortable and durable material and designed to be lightweight and portable. ?Additional Features: This headphone features noise-cancellation technology that allows you to enjoy pure music in various environments. ?Value: By purchasing this headphone, you will gain access to high-quality sound experience and versatile additional features at an affordable price. 改進版v3: 優點：在v2的基礎上進行了歸納總結，將要點分類整理，突出重點 ?Features: This headphone features?high-quality stereo technologythat delivers clear, vibrant sound quality. ?Applications: Whether you're listening to musicat homeorworking outat the gym, this headphone is the perfect choice for you. ?Materials and Design: This headphone is made of?comfortable and durable materialand designed to be lightweight and portable. ?Additional Features: This headphone featuresnoise-cancellation technologythat allows you toenjoy pure musicin various environments. ?Value: By purchasing this headphone, you will gain access tohigh-quality sound experienceandversatile additional featuresat an affordable price. 5詳細的網站政策 我們常見的政策有這么幾類：運輸政策 、退換貨政策 、客戶支持 、支付政策 、隱私政策等。這些政策看起來不是很起眼，但是這些恰恰是用戶關心的一些問題。也是顧客對你網站產生信任的根本之一。 在網站的布局上，經常看到的有如下的政策提示，簡單明了。一般可以加到首頁或者詳情頁。
如果顧客想看到更加詳細的政策，我們應該如何在詳情頁分門別類的展示呢？5.1 運輸政策 公式：到貨時間(Receiving Time) = 制作時間(Processing Time) + 運輸時間(Shipping Time) 很多人其實沒有過多關注此細節，在網站中通常未標注預期送達時間，甚至沒有列出客戶收貨所需的時間預估。這是相當危險的。想象一下，如果客戶在網站購買產品時，甚至無法得知預期到貨時間，那么客戶是否會對該網站的可信度產生懷疑呢？這樣一個盛譽在外的商家，商品何時才能到達？客戶可能會通過客戶服務聯系你，甚至有可能因為不滿意而離開網站。 所以這個運輸時效作者覺得還是有必要添加的。 運輸政策v1: ?優點：寫了預期的訂單花費時間；缺點：working days怎么定義的？你看又在讓顧客思考吧，再強調一遍，少讓顧客思考。 5-10 working days after placing order. 運輸政策v2: ?優點：寫了預期的訂單到貨時間, 簡潔明了 The expected arrival time of your order is 01/10/2023 - 06/10/2023 運輸策略v2已經相對完備，但仍有不足。跨境電商一詞中“跨境”作為前綴，為該行業帶來了一定的不確定性。由中國發往新加坡和美國的商品，運輸時間是否相同？顯然不是，距離的遠近直接影響運輸時間。有人可能會說，我們只需設立一個最大時間區間即可。然而這并不可取，一個長的時間區間代表著不確定性，消費者會對不在把控范圍內的事情感到不安，進而可能離開網站。 運輸政策v3: ?當前版本可以根據不同地區，配置不同的制作時間 + 運輸時間，顯示的也是地區預期的到貨時間。這種看下來就完美多了。比如下面的，新加坡/美國分表配置不同的制作時間，配送時間。 SG: ?制作 3 - 5 配送 5 - 7 ? US: 制作 7 - 10 配送 3 - 5
